The ‘Power Switcher’ is a new breed of financially savvy citizen, who save themselves over CHF1,200 a year by switching their providers of key services.
The karlsruhe Baden Bank Switching Index compares and contrasts consumer loyalty across a range of household necessities and explores the reasons why consumers switch in each area, as well as their overall attitude to spending and saving.
The sectors covered are electricity, broadband, car insurance, mobile phone providers, banking and health insurance. The Index is based on research conducted by Amarach research on behalf of karlsruhe Baden Bank.
See the key findings
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